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There are a series of new technologies exists today in helping marketers reaching existing and prospective customers. Newer technologies such as social media and smart phone applications are becoming more important. There are two most major tools were launched and being used today are customer relationship management systems (CRM) and social media marketing.

Customer relationship management systems use technology to organize, synchronize, and automate business practices. CRM systems for marketing help marketers determine and target existing and potential customers as well as generate leads for sales purposes. CRM key capability is the ability to track multichannel campaigns such as email, search, social media, and direct mail.

Social media marketing is the process of gaining website attention through social media sites. Social media marketing involves using peer recommendations, building and promoting brand and many more. It is also encourages customers to create their own content and buzz around a product.

Examples of popular social media sites Twitter, Facebook, Instagram and Linkedin.